Take a scroll to see what I've been up to lately!
I create fresh, relatable social media content (graphics, captions, and community moderation) that engages audiences and appeases the algorithm gods.
At Zest Dental Solutions, I’ve revitalized their social media presence on Instagram, Facebook, and LinkedIn, transforming stagnant channels into dynamic hubs of engagement.
By infusing personality, humor, and carefully tailored platform-specific content, I’ve connected with the target audience in meaningful and memorable ways.
In just one year, this fresh approach has driven an impressive 80% growth in audience size, showcasing my ability to craft and execute strategies that not only attract but also resonate with diverse professional communities.
Whether it's writing optimized blogs and website copy to boost organic traffic or rethinking CTAs and microcopy for better UX, I deliver wholistic, end-to-end content strategies that making lasting impressions.
• Copywriting
• Blog Content
• Email Marketing
• SMS Marketing
• Social Media Content
• Branding & Taglines
Kashwére has been one of my longest standing clients and writing for them is truly a pleasure. They originally came to me looking to create a whole new site – product pages and all!– with a fresh, modern brand voice. I brought them up to speed with highly-digestible quick bites of copy that are almost impossible to scroll past when paired with their delectable brand images.
I worked closely with their SEO specialist to ensure the content would not only look good, but also perform well and convert. Within a couple months after the launch, my new content had increased their organic traffic over 20%!
From rewriting their website content during a massive brand face-lift, to launching a brand new blog that upped their organic content game, we've been through it all together. Now, I also write new product descriptions, email flows, SMS messages, taglines, and more!
I began my tenure at Zest Dental Solutions as their Content Marketing Associate and quickly rose to the title of Digital Marketing Manager.
During my first year at Zest, I developed and implemented an all new omnichannel editorial calendar, launched a blog, overhauled their social media channels, began enhancing their product descriptions, and helped the Product Management team launch nearly a dozen new products.
Writing content for the dental industry requires that I conduct informational interviews with doctors, devote myself to careful research, and write with the confident tone of an industry leader.
In addition to creating and deploying their email and SMS marketing strategy, I also run Zest's social media channels which hold a distinctly more playful tone. Be sure to check my content out over on their Instagram, LinkedIn, and Facebook.
• Copywriting
• Blog Content
• Email Marketing
• SMS Marketing
• Social Media Content
• Branding & Taglines
In 2023 I had the pleasure of writing for Marley's Monsters, the creators of the UNpaper® Towel. I worked hand in hand with their freelance SEO specialist to optimize product pages, create blogs, and establish them as the industry leader they are! Be sure to check out this blog I wrote on how to host a plastic-free picnic!
I develop, launch, and iterate on email campaigns and flows that drive revenue and keep your audience clicking on those cheeky subject lines.
Why it worked:
The content takes a risk in assuming that the audience still needs to shop for mom and presents a solution. The last thing you want to do is disappoint your mother... and you can't just get her the same thing every year! This email provides useful information in a playful way that plays on the audience's heartstrings without alienating them or putting them down.
Why it worked:
While admittedly cringey, the subject line is disarming and eye-catching, especially for dental professionals with inboxes full of medical jargon and clinical cases. This silly content tends to stand out and set Zest apart from competitors.
Need a brand refresh? Know what you want to say, but not how to say it? I help you create an impact with what makes your brand unique.
Working with Dr. Bridget Sweeney on her brand and website was a delight. I created her practice name and tagline before working with the designer to build the sitemap and wireframes for her custom website. Once all that was approved, I got to work on writing the sleek, uplifting content that you'll find on her website. With her sleek, aesthetic brand and charming personality, she is now a certified dental influencer!
