Meet your marketing fairy-godmother

I'm an organic content marketer and an organic gardener. To do either, you have to be willing to dig in the dirt, mulch what doesn't work, anticipate needs, keep watering (even if nothing is sprouting yet), and – when the time comes – reap the fruits of your labor!  It's a long game, and I'm in it for the growth.

Any MBA on LinkedIn can salivate over sexy OKRs, KPIs, and CTRs, but if you ask me, these things are a given! I'm driven by something more; a desire to do good in this world. How you do one thing is how you do everything, so with me, you can expect candor, compassion, integrity, determination, and -yes- results!

My current stats:

Commitment to the Bit
100%
Dairy Tolerance
10%
Green Thumb
80%
Recipe Adherence
20%
DIY Reno Chops
72%
Barista Skills
89%

All the Hats I Wear

I may not wear fedoras, but my work is always meticulously crafted and tailored to cater specifically to your unique needs and requirements.

SEO Content

Email Marketing

Social Media Management

Branding

Retention & Loyalty

Growth Marketing

eComm & Merchandising

My philosophy & process.

My mission in life is to add beauty wherever I can, whether it’s floral arrangements for a friend’s wedding or a carefully crafted caption for a social post. I am obsessed with grammar and meticulous about sentence structure, but know when to bend the rules to show off a fresh brand voice and deftly play with humor.

I greet each day –and every project – with curiosity, grit, and passion. I live and breathe sustainability and try to be as low-waste as possible. I also carry that passion for sustainability into the workplace as I proactively manage burnout. I am a loud advocate for watering your passions because I know that when we pour into ourselves, we can produce even better creative results in the workplace.

Let's Talk
01.

Research & Ideation

I dive deep into understanding a brand's audience first. I start with a mix of data analysis, competitor research, and exploring trending topics. I love listening to what people are genuinely saying—whether it’s through social media chatter, reviews, or forums. From there, I identify gaps and opportunities to craft content that doesn’t just speak to the target audience but actually becomes part of the conversation. It's about finding those little nuances that make the message feel relatable, honest, and distinctly on-brand.
02.

Concept Development

When it's time to write, I turn my phone on DND, put a mindless show on the TV, and plop down on the couch. It's where the best ideas come to me and where I feel most comfortable. After a free-write, I take that first draft through several rounds of iteration and editing. The result? A polished piece of content that feels effortless yet intentional, capturing the brand’s voice in a way that's both authentic and impactful.
03.

Greenhousing & Testing

A writer's work is never done. In an ideal environment, content should constantly be tested and refreshed according to findings and results. I have the critical thinking skills necessary to look at my work and its metrics with an unbiased eye. I learned early on you have to be willing to kill your darlings to find what really works.
04.

Collaboration & Results

The gift at the end of this rainbow is working with my clients to understand their needs and make their dreams come true. I love delivering their dream content that is as effective as ist is fun and fresh.

My numbers say it all

If you're like my dad, numbers speak to you more than words. (Couldn't be me...) For you nerds, here are some pretty stats: 

100%

Satisfied, happy clients

7

Years of work experience

80+

Websites written

1

"Employee of the Year" award

4

Happy pets supported by my career

My Trajectory 💫

After graduating Magna Cum Laude from CSU, San Marcos with a Bachelor of Arts degree in literature and writing in 2018, I went on to work in agency, in-house, and freelance settings across various B2B and DTC industries like dental, SaaS, healthcare, and e-commerce.

For the past 7 years, I've had the pleasure of working with amazing people along the way, and I can't wait to see where my path takes me next.

August 2023 - Present

Digital Marketing Manager

Zest Dental Solutions | Carlsbad, CA

Increased organic traffic by 21% since implementing my content & strategy
Implemented a new email campaign that consistently generates over 20k in revenue weekly
Gained a net audience growth of 88.9% across all social channels since taking over content creation, posting, and tracking
Manage vendor & freelance projects
Implemented & oversee SOPs and project management
Oct 2022 - Feb 2023

Content Marketing Manager

HR Acuity | Florham Park, NJ

Developed a comprehensive, omnichannel content calendar
Created gated and ungated content assets: whitepapers, case studies, videos, webinars, infographics
Implemented new project management software
Mar 2022 - Oct 2022

Copywriter

Propeller Communications | summit, nj

Wrote for a prominent brand in the pharmaceutical industry across marketing channels including: paid social ads, display ads, email marketing, and video production
Was hired as the agency’s first client-facing copywriter due to strong presentation and speaking skills
Produced the winning tagline in a multi-million-dollar brand deal over work of the competitor
Adhered to strict regulatory and legal guidelines, ensuring all manuscripts met high editorial standards with reputable annotations, footnotes, and references
Jun 2019 - Mar 2022

Senior Copywriter

Wonderist Agency | San Diego, CA

Was awarded “Employee of the Year” for 2020
Interviewed and trained new copywriters
Onboarded new clients (doctors & dentists) to advise on brand voice and content strategy
Created effective content for 100+ clients across paid & organic channels
Download Resume