Hey there. I'm Kelsey, your friendly neighborhood copywriter.
"Write without fear, edit without mercy."
Yeah, words are kind of my thing...
You're looking for a content creator who delivers authentic, people-first marketing copy that cuts through channel noise. That's my cue!
I am obsessed with grammar and meticulous about sentence structure, but I know when to bend the rules to enrich your brand voice and play with humor. I greet each day –and every project – with curiosity, grit, and passion. So go ahead, peruse my work and see what I can do for your brand or business.
About me
Born and raised in San Diego, CA, I am a dog mom, a traveler, a dancer, an environmentalist, a gardener, and -- of course -- a writer. With in-house, agency, and freelance experience in the dental, tech, healthcare, and ecommerce industries, I've truly learned how to create compassionate, witty, digestible content out of even the most complex of topics. I am passionate about sustainability – in fact I can't shut up about it (ask my friends!).
I specialize in helping brands flex their earth-friendly initiatives to stand out from the crowd. Now more than ever, consumers care about not only what they are buying but also who they are buying it from. As such, it is crucial for your brand to lead with heart and compassion. I can help you do just that. By flexing your core values, you'll be appealing to like-minded consumers who will become die-hard fans. Nothing is more important than our planet and my goal is to help your customers enjoy the fruits of the earth while also being good stewards for it too.
I have been working as a copywriter for about 7 years now, and I am proud to say that I'm one of the lucky ones who actually loves what they do. I truly believe words are magic; tiny shapes that convey emotions, stories, and whole worlds, in an instant. My goal is to help you communicate your vision, your brand, and your message. If you're intrigued, don't hesitate to reach out. I look forward to working with you!
• Work Experience •
Freelance Copywriting
(2019 - Today)
I love crafting compelling, meaningful, and authentic content for my freelance clients. I specialize in content creation for sustainable, ethical brands and small businesses alike, across various industries. I currently create custom content calendars, blogs, newsletters, web copy, taglines, product descriptions, and more for both e-commerce and brick and mortar businesses.
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Digital Marketing Manager, Zest Dental Solutions
(2023 - Today)
Zest Dental Solutions is a prominent manufacturer of dental tools, implants, implant abutments, and more. I am responsible for creating on-brand content across all marketing channels including web, email, social, digital video production, print, and more.
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Content Marketing Manager, HR Acuity
(2022 - 2023)
As the in-house content marketing manager for HR Acuity, I was both an individual contributor as well as a content strategist, overseeing the brand voice and direction across all marketing channels.
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Copywriter, Propeller Communications
(2022)
As a copywriter at Propeller, I wrote for a prominent brand in the pharmaceutical industry across a variety of marketing channels including paid social ads, banner ads, email marketing, and video productions. I collaborated with the design, digital production, project management, and account teams to ensure smooth communication and high-quality deliverables with reputable annotations and references.
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Senior Copywriter, Wonderist Agency
(2019-2022)
As the senior copywriter at Wonderist Agency, I created engaging content in the dental marketing space for 100+ clients across multiple channels including web, branding, blogs, social media, and print. I was also awarded “Employee of the Year” for 2020.
• Education •
California State University, San Marcos, 2018
Bachelor of Arts in Literature and Writing with a minor in french
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Palomar Community College, 2016
Associate of Arts in French