I bring visions to life.
Content Straight From Cloud 9: Kashwére
When Kashwére came to me looking to create a whole new site with a fresh, modern brand voice, I knew this would be an exciting project. I brought them up to speed with highly-digestible quick bites of copy that are almost impossible to scroll past when paired with their delectable brand images.
I worked closely with their SEO specialist to ensure the content would not only look good, but also perform well and convert. My content can be seen throughout the site as I wrote the web copy, all of the product descriptions, and now manage their blog. The result is an engaging yet clean website that invites users to step into comfort and indulge in their products.
Something to Chew On: Zest Dental Solutions
As the Digital Marketing Manager for Zest Dental Solutions, I have recently launched a new blog for the company.
Running this blog requires that I conduct informational interviews with doctors, devote myself to careful research, and write with the confident tone of an industry leader.
in addition to creating and deploying their email and SMS marketing strategy, I also run Zest's social media channels which hold a distinctly more playful tone. Be sure to check my content out over on their Instagram, LinkedIn, and Facebook.
Misook & Masai Copenhagen: Finding Hygge
During my time freelancing for two Danish sister brands, Masai & Misook, I helped them flex the sustainability of their timeless and elegant designs that defy trends to help them stand out in a world inundated with "churn and burn" fast fashion brands. To do this, I also helped them develop a cozy yet classy brand voice that was accessible to their target audience of the modern professional woman. Take a look at one of my favorite blogs I wrote for them here.
A Sustainable Giant: Marley's Monsters
In 2023 I had the pleasure of writing for Marley's Monsters, the home of the UNpaper® Towel. I worked hand in hand with their freelance SEO specialist to optimize product pages, create blogs, and establish them as the industry leader they are! Be sure to check out this blog I wrote on how to host a plastic-free picnic!
Minty Fresh & Fabulous: The Ivory Dental Co.
Working with Dr. Bridget Sweeney on first her brand, then her website copy was a delight. I created her practice name, her tagline, and worked with the designer to build the sitemap and wireframes for her custom website. Once all that was approved, I got to work on writing the sleek, uplifting content that you'll find on her website.
CTAs That Tell a Story:
Milpitas Children's Dentistry
Dr. Duong came to me with a distinct vision. Storybooks were a foundational part of his childhood and he wanted to be able to introduce his patients to the magic of literature. Dr. Duong not only creates healthy smiles, but also encourages creativity and imagination for his little patients. I wanted to carry this curiosity and playfulness throughout the web copy. The result is a magical website that transcends the healthcare space.
Kid-friendly, mom-approved copy: Kids Tooth Team
Writing pediatric dental websites is always fun, but with Kids Tooth Team's adorable, western-themed branding and Dr. Alex's nurturing personality, I was chomping at the bit to saddle up for this project. I worked directly with the developer and designer to create copy that converts by instilling confidence in discerning parents. Check out the final product here.
I create dynamic brands.
One of my favorite aspects of being a copywriter is working with clients on creating brands that speak directly to their targeted demographic. I collaborate with the design team to ensure the aesthetics of each logo matches the overall brand voice for a cohesive finished product.
The following brands are The Ivory Dental Co., Monarch Dental Arts, Kite & Key Dentistry, and JAX Dental Studio. All unique brands, all custom-crafted by yours truly. I worked with each client to land on their perfect practice name and tagline and help them stand out in their community. Branding is a highly personal and sometimes emotional process for the clients, and I use compassion, creativity, patience, and perseverance to see each project through.
